Post by account_disabled on Oct 30, 2023 21:23:39 GMT -8
The change of pace is marked by what we expect the funnel to do for us: the funnel should not be a guide for the production of content but an idea that helps us build the customer experience. From funnel to flywheel In the end, even HubSpot, which built its fortune on the funnel concept, succumbed. The funnel is too limited a concept, which does not do a good job of explaining the way people relate to companies, their contents, their products. If we consider, as we have seen, that the funnel is a good concept for rationalizing the steps of the customer journey but limited in explaining the real world, we can move on and think of something different. Another big problem with the funnel concept, in fact, is the lack of circularity.
Precisely for this reason HubSpot itself introduced the concept of the photo editing servies flywheel, the growth engine that better explains the entire customer management process. It is no coincidence that we talked about flywheel in three very different topics: introducing the concept of customer success, a methodology based on the circularity of the relationship between customer and company which helps to improve the experience of the relationship . It is no coincidence that we talked about it when we addressed marketing automation . And it is no coincidence that we talked about.
The flywheel in our guide to lead generation in B B . This is because the flywheel, which I report below for convenience at the bottom of the article, is a broader concept that includes different aspects of the customer experience . When we talk about funnels, we are mainly talking about content. And that's okay, we'll keep doing it. Knowing however that it is a partial vision. How to search for new customers is email or telephone better? March , How to search for new customers is email or telephone better.
Precisely for this reason HubSpot itself introduced the concept of the photo editing servies flywheel, the growth engine that better explains the entire customer management process. It is no coincidence that we talked about flywheel in three very different topics: introducing the concept of customer success, a methodology based on the circularity of the relationship between customer and company which helps to improve the experience of the relationship . It is no coincidence that we talked about it when we addressed marketing automation . And it is no coincidence that we talked about.
The flywheel in our guide to lead generation in B B . This is because the flywheel, which I report below for convenience at the bottom of the article, is a broader concept that includes different aspects of the customer experience . When we talk about funnels, we are mainly talking about content. And that's okay, we'll keep doing it. Knowing however that it is a partial vision. How to search for new customers is email or telephone better? March , How to search for new customers is email or telephone better.