Post by account_disabled on Feb 24, 2024 23:41:44 GMT -8
We started working on the project with the standard Facebook Ads solution — the "App Install" goal. This campaign type allows you to promote your app on Facebook, Instagram, and Audience Network. Ads are shown to people who are most likely to download and interact with the app. From the second week of work, the client was asked to test a new format - "Automated advertising for applications", which proved itself very well within the scope of the project's tasks. Let's highlight several features of this type of advertising campaign: Location - there is no possibility of targeting for separately selected cities or regions. Only countries are available for selection.
It is also worth noting the limitations of the system — you cannot create several campaigns for one application with the same target countries and optimization parameters, so that campaigns do not compete for the same onethe audience. Improved optimization Business Owner Phone Numbers List models are used: App installs: Increase app installs by showing ads to people most likely to install the app. Installation of the application and events in the application ( new type ): Optimization of campaigns for the number of installations and events in it at the same time. The system takes into account both the installation cost and the event cost. In-App Events: Increase in-app events by showing ads to people who are most likely to take an action in your app at least once.
Value ( new type ): Increase value by showing ads to the people most likely to help you maximize your in-app revenue in seven days. Optimization of accommodation cities. Built-in automatic placements allow you to show ads in all available placements - Facebook, Instagram, Audience Network and Messenger. This way, your reach can increase significantly. The system, receiving thousands of signals from users, can effectively optimize itself on the basismachine learningand achieve better results. Advertising creative With built-in dynamic creative optimization, you can upload up to 50 images or videos, up to 5 text options, and up to 5 headlines in a single ad. The system creates various variants of advertising creatives from downloaded components.
It is also worth noting the limitations of the system — you cannot create several campaigns for one application with the same target countries and optimization parameters, so that campaigns do not compete for the same onethe audience. Improved optimization Business Owner Phone Numbers List models are used: App installs: Increase app installs by showing ads to people most likely to install the app. Installation of the application and events in the application ( new type ): Optimization of campaigns for the number of installations and events in it at the same time. The system takes into account both the installation cost and the event cost. In-App Events: Increase in-app events by showing ads to people who are most likely to take an action in your app at least once.
Value ( new type ): Increase value by showing ads to the people most likely to help you maximize your in-app revenue in seven days. Optimization of accommodation cities. Built-in automatic placements allow you to show ads in all available placements - Facebook, Instagram, Audience Network and Messenger. This way, your reach can increase significantly. The system, receiving thousands of signals from users, can effectively optimize itself on the basismachine learningand achieve better results. Advertising creative With built-in dynamic creative optimization, you can upload up to 50 images or videos, up to 5 text options, and up to 5 headlines in a single ad. The system creates various variants of advertising creatives from downloaded components.